OUR STORY
It’s the getting there…
It started with a question, over tequila in her Los Angeles backyard.
“Have you ever had mezcal?” Lucy asked. Her husband and his business partners shrugged and nodded in solidarity. She continued, “A really good mezcal?” They hesitated.
She rubbed the rim of her shot glass. An idea began to form. She smiled and said “I think we need a road trip.”
Oaxaca, Mexico. She watches them as they take their first sip.
Their eyes widen.
The first taste is always halfway between an epiphany and a memory, between déjà vu and a revelation. This isn’t tequila. This is something much older – both more nuanced and more elemental. This is what they came here for. This is the true taste of mezcal.
Lucy takes her husband’s hand and leads the group through town. They wind through Oaxaca’s colorful and narrow streets. Mexico is home, she is in her element, where she still feels most connected but also most free.
Every night, they pull up seats to a new table. She wants them to know Oaxaca. So they visit fine restaurants, crowded cafes, tucked-away street markets. But no matter where they go, the food is always fresh, diverse, creative – and every meal arrives with mezcal.
Their glasses clink. They lose track of time. A new idea begins to form.
Each night, after dinner they stroll through the city. Music echoes off stone streets and brick walls. Bands play in every bar, and street musicians on every corner.
The idea grows.
During the day, Lucy shows them local art. Colorful. Spiritual. Alive. The work of artisans who believe in the animist’s vision of a connected universe.
The idea feels undeniable.
They visit the Matatlan ruins. Here’s where the soul of mezcal was born. Among the ghosts, this band of explorers set about to bring ancient Oaxaca to the modern world. These are the roots of Mezcal Verás, where its journey begins.
Reborn in Oaxaca with every handcrafted barrel, Mezcal Verás brings you to Lucy’s Mexico and to your own undiscovered truth.